There are only two kinds of acts in the world - innovation and integration. One builds the building, the other keeps the integrity of that building.
Do you not believe me? What am I doing now? I am both integrating (bringing outside knowledge into a single discourse) and innovating (applying that knowledge in a brand new way). What are you doing? You are integrating (bringing in knowledge from my blog, an outside source) and probably innovating at the same time (applying this thinking in new ways yourself). Every action is a mix between these two fundamental acts. For example, take a look at the economy.
In the creation of a product, there are four main actions, two innovations and two integrations. The order they occur is: (1) an innovation, (2) an integration, (3) an innovation, and (4) an integration. This is the relentless march of progress.
Allow me to elaborate:
1: Innovation - A researcher or scientist studies information and discovers new things about the universe.
2: Integration - A designer takes the data from one or more scientists and combine them into an idea. In some cases, the first two actions are performed by one person.
3: Innovation - A manufacturer then makes the idea work. He forms a product out of the design. He might also be called a programmer, if the product is a service of some kind.
4: Integration - Another designer takes the various products or services and,
a) in the case of a product, compares products via cost-benefit analysis to determine the best choice or implements them in one product (thereby being an innovator, as well).
b) in the case of a service, seamlessly links multiple services so that they work together.
Here are some examples:
Einstein was an innovator by creating new concepts of the world.
Facebook and Twitter are innovations by the creation of new services.
TweetDeck is an integration, linking Facebook and Twitter so that they work on one convenient client.
The iPhone is both an innovation (a brand new phone) and an integration (bringing in outside concepts, such as mp3 players, applications, internet, etc., so that they work on one 'convenient' product).
